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Diamonds Forever is a Fine Jewelry store located in Old Town, San Diego. Diamonds Forever is San Diego’s most exclusive Ruby, Sapphire, Emerald, Tanzanite and Diamond source. We work one-on-one with our customers and together we design custom jewelry, unique engagement rings, and wedding bands, in platinum, gold & palladium. Now, we also proudly offer custom rings in tungsten & titanium.

 

At Diamonds Forever we meet in our relaxed private office void of display cases or inventory that are often the landmarks of high-pressure sales. We serve our clients by appointment; this policy allows us to give you the undivided attention of your own personal jeweler!


Each one of our custom or re-designed pieces begins with a hand drawn rendering. Next, our world-renowned designer carves a mold of the piece from wax. We chose to hand-carve all of our pieces (rather than use a Computer Aided Drafting Method) because we believe that Jewelry is an Art not a Science. Hand-carved pieces represent feeling and emotion, computer modeled pieces represent measurements and dimensions. A custom piece of jewelry creates a truly unique and intensely personal work of wearable art that will be treasured for a lifetime and beyond.


Diamonds Forever has earned a solid reputation for perfecting the most outstanding combination of creativity and precision manufacturing. When you begin to create the ring of your dreams, you can rest assured that you are going to work with one-person start to finish.


Jenny Seligmann, the owner has credentials that surpass the majority of people in the industry. She is a GIA Graduate Jeweler Gemologist, GIA trained in Design and CAD. To read more about the owner and Diamonds Forever go to the About us section.


Schedule an educational consultation focusing on Diamonds today. You will learn about Diamond grading (Clarity, Color, Cut, and Carat weight) as well as industry secrets that greatly affect a diamond’s price.


We're always happy to hear from our customers or potential clients. If you have any questions about our company, the services we provide, or the products we offer, feel free to contact us by email or by phone.


We warmly invite you to explore our website. Please take a look at our proposal section for unique proposal ideas and what we feel takes a lot of the pressure off the groom-to-be. Please let us know if you have any questions or if you are interested in setting an appointment! I personally look forward to meeting you and working together. Thank you for your time and interest.

 

 

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Serving the following areas: 92014, 92038, 92023, 92024, 92037, 92038, 92039, 92064, 92067, 92074, 92075, 92091, 92110, 92118, 92178 and more!