Welcome to Diamonds Forever!

We are the authority in creating fairytale proposals, moments that will be cherished forever.

Diamonds Forever is a family owned jewelry store located in San Diego. We design and manufacture custom made engagement rings and wedding bands. Unlike any other jeweler in San Diego, we specialize in engagement rings sales. At Diamonds Forever we understands the pressure you feel, not only for choosing the perfect ring, but for creating the perfect fairytale proposal. We have the knowledge, means, inspiration, experience, guidance, and rings, to ensure you get it right.

Diamonds Forever has established an impeccable reputation for providing the highest quality jewelry at the best prices. We are your source in San Diego County for unique Wedding and Engagement Rings for the bride and groom. At Diamonds Forever we work by appointment only in a relaxed private office, providing you with the undivided attention of your own personal jeweler.

Each of our “One of a kind” pieces begins with a hand drawn rendering. Next, our world-renowned designer carves a mold of the piece from wax. We chose to hand-carve all of our pieces (rather than use a Computer Aided Drafting Method) because we believe that Jewelry is an Art not a Science. Hand-carved pieces represent feeling and emotion, computer modeled pieces represent measurements and dimensions. A custom piece of jewelry creates a truly unique and intensely personal work of wearable art that will be treasured for a lifetime and beyond.

At Diamonds Forever, our goal is to provide the finest quality service and best value in our relaxed and intimate store in San Diego. We pride ourselves on providing our customers with all of the necessary information and tools to make the most informed decision. Diamonds Forever is not a chain; with one location, we are able to exercise greater quality control, preserve the integrity of each piece, and provide superior customer service. The majority of our customers come from personal referrals; we must be doing something right!

Not only do we offer an astonishing depth of knowledge about diamonds, we also assist our customers in choosing the best piece to celebrate life’s milestones. Jewelry honors these occasions in a way that is both satisfying and enduring. Long after the champagne has lost its fizz, a luminous keepsake in gold or platinum reawakens the memory of an event each and every time it is worn. Celebrate a significant achievement, important event, or special person in the style of your choosing.

The owner, Jenny, along with her team has earned a solid reputation for outstanding custom designs and precision manufacturing. When you begin to create the ring of her dreams, you can rest assured that you are going to work with one person start to finish. Jenny has credentials that surpass the majority of people in the industry. She is a GIA Graduate Jeweler Gemologist, GIA trained in Design and CAD, is a Second Level Sales Professional with Jewelers of America, and has studied in San Miguel de Allende, Mexico under a world-renowned designer. We are the authority in creating fairytale proposals, moments that will be cherished forever.

Schedule an educational consultation focusing on Diamonds today. You will learn about Clarity, Color, Cut, and Carat weight as well as industry secrets that greatly affect a diamond’s price.

We warmly invite you to explore our website. Please take a look at our proposal section for unique proposal ideas and what we feel takes a lot of the pressure off the groom-to-be. This section, as well as our expert advice and coaching, will aid you in planning a fairytale proposal. To start your planning, we have great resources on everything from perfect ways to propose, to selecting the perfect ring.

We're always happy to hear from our customers. If you have any questions about our company, the services we provide, or the products we offer, we'd love to hear from you. Feel free to contact us by email or by phone.

Let Diamonds Forever help make your proposal a memorable and pleasurable experience. Helping you plan your perfect proposal is our pleasure. All you need to do is visit our engagement expert at our store. Our consulting service is worth its weight in Gold.